Alison Rayson

Managing Director

Alison has spent over 20 years in the Television Distribution and Production Industry and has an in depth knowledge of the value of rights across all programming genres and how to monetize them globally. She has managed sales and production teams across diverse revenue streams to create countless global brands ranging from the hugely successful entertainment format POPSTARS (broadcast in 110 territories) to the pre school hit FIFI AND THE FLOWERTOTS (broadcast in 200territories and sold to over 100 retail licensees).

Chris Rayson


Chris oversees Raydar's operations including marketing and design, management of TRX, business affairs, rights databases, and also works alongside Alison managing the businesses finance and HR functions. Chris also works closely with Alison and fellow NED Richard on business strategy and on helping manage key suppliers. He also has experience across sales and acquisitions for digital media and dvd worldwide.

Pindy O'Brien

Director of Children/Family Programming and Licensing

Pindy is a professional marketer with over 17 years of experience across brand management and consumer products for kids and non-kids IP. She has worked on launching many high profile pre-school brands including the Teletubbies, Tweenies, Bob the Builder and Tree Fu Tom. She spent 11 years at Fremantlemedia where she (and her team) worked on brands such as Danger Mouse, The X Factor, Celebrity Juice and Take Me Out. Prior to this, Pindy worked at BBC Worldwide and has further knowledge across publishing of books, DVD and magazines.

Shane Lowe

Director of European Sales & Co-Productions

Shane Lowe has fourteen years’ experience in International Television Distribution around the world. He has worked for BBC Worldwide, Target Entertainment, and Alchemy Television Group. In his time he has worked across drama, entertainment, factual and kids programming. His experience ranges across negotiating multi-million dollar output deals, pre-sale and co-production deals, programme packaging and cross rights management, plus maximising value from Library Catalogue product.

Lara von Ahlefeldt

Executive Consultant

Lara brings 25 years' experience in programme sales, acquisitions, co-productions, financing, and marketing proficiency in the Factual and Entertainment genres in the international television industry. Most recently heading up the Programme sales team of SBS International, the Content Sales Division of SBS Television Australia, was previously co-founder of 3DD Entertainment in the UK. Having also worked in the Pay TV arena as Programme Buyer at Foxtel Television for the Lifestyle and Music Channels, Lara has now re-launched Sauce Group in Australia, a bespoke international sales consultancy business bringing a wealth of knowledge and well-rounded experience to local and international producers.

Iris Maor

Director of Production

Iris has been working in the indie sector for the past 18 years as a Head of Production, Producer and Executive Producer. She worked with Angus Macqueen, Patrick Collection and Morgan Matthews among others, helping them establish their indies. Iris served as Head of Operations for the Bureau of Investigative Journalism before moving to Digital Media in 2011, working as COO and then CEO of an innovative crowd sourcing start up. She was Director of Production and producer at Sundog Pictures before joining Raydar in 2016

Richard Bickersteth

Non-Executive Director

Richard Bickersteth has worked as a senior media executive in the television, music, toy, digital games and licensing industries globally for over 20 years. Richard worked for fifteen years at leading toy company Hasbro Inc, where his roles included European Marketing Manager on Star Wars Episode I and later Vice President, International Entertainment & Licensing, where he dealt with all the major Hollywood Studios, European Broadcasters and other leading Licensors.